Global Standard

Pictogram design

The challenge
The Global Standard works for and with international civil society organisations. The “12 Commitments” are a rule system for members. More transparency, credibility and responsibility within the international NGO community.
Die Lösung
For simple and language-independent communication, 12 pictograms were developed for the “Commitments”. Each pictogram is placed in a pentagon. Put together, they form a modular system that is arranged according to the format. There are always new, interesting designs.  They form the visual foundation of all communication materials such as brochures, posters and give-aways.





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