Scientific publishing – print and online
The Archäologische Anzeiger (AA) is one of the most important journals in the field of archaeology, published by the German Archaeological Institute since 1889. Nowadays, digital work is being done in many areas of archaeology and the worldwide networking of data plays an important role. Scientific publishing also means using different formats in order to reach a larger readership. Therefore, the AA should be rethought from the ground up.
The contents of the AA are published simultaneously in two media. While the printed volume serves as a scientific reference work, the digital version forms the basis for further modern research. In order to illustrate the unity of the two publications, a cross-media, aesthetic design plays a major role in the design approach. Both publications visually follow their functionality and have an individual character. The book should be strengthened in its value, appear generous and accessible – still a must-have on the shelf of a growing target group. In contrast, the web application is appealing, intuitive and functional in order to assert itself in the research community with a high degree of usability.
Corporate Design, book design, webdesign
Publishing in two formats simultaneously – how does this work?
View this short documentation of the digital Archäologischen Anzeigers on >> Youtube.