Antique Frames

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Antique frames from the 15th to the beginning of the 19th century

The challenge
The collection of antique frames from the 15th to the beginning of the 19th century by Olaf Lemke has been an oasis for connoisseurs for decades. Now it has been digitised and set centre stage. The focus was not only on the presentation of the individual frame collections, but also on the very special type of picture framing itself. Users should be able to empathise with the world of frames by means of special features. A central concern was: Frames not only as a pictorial accessory, but to bring them into life as independent art.
The solution
The new corporate design was accompanied by a logo and an extensive website. The visual language connects antiquity and modernity. Muted colours, patina and lots of white space let the large-format photos speak for themselves. The logo is reminiscent of the initials of Renaissance framing workshops. The photo series shows different living situations in which frames and people are very close to each other. The web portal offers an extensive and detailed frame search for connoisseurs and laymen, a frame colour game to try out wall colours and frames, very personal insights into business history and collector portraits





Corporate Design


Further Projects