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Corporate Design for formfoundation

The challenge
The young enterprise formfoundation unites the creativity and the experience of many specialists from the area of trade fair construction. Classic, timeless design and sophisticated engineering are its distinguishing features. The aim was to give the company a fresh, experienced and dynamic face. A logo, business stationary, corporate typeface, manual, adverts, vehicle fleet, work clothes, web portal were all developed.
The solution
The logo takes up the space or a perspective surface. The lettering supports the three-dimensionality, expresses movement in the direction of the target and openness. The colour reflects the high emotional commitment of the company. The corporate design includes a grid system derived from the basic diamond shape of the logo. Used in a variety of ways and in changeably, it provides all media with a visual framework that once again reflects the systemic and spatial. The strong character is typographically supported by the company’s own typeface, which is industrial, technical and striking.

Corporate Design
Logo, Stationary, Flyer, Office interiour, Typography, Clothing, Vehicle fleet


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