Logo for a psychotherapist
Developing a corporate design for a psychotherapist is complex. On the one hand, she must be neutral towards her patients, and yet it is necessary to make her own way of working visible. Mrs Pupescu-Zeletin was keen to talk to patients at eye level, to professionally fathom the layers of the problem and then to develop a perspective with them.
A kind of symbol was created, which stands for the development process of each individual within the therapy. Dealing with one’s problem is often perceived as intimate and unpleasant. The sphere with the inner opening symbolises this intimate route, which is bright and open on both sides. The colours are earthy and friendly. Logo, business equipment, practice signage and website were created.