{"id":3282,"date":"2022-05-13T10:06:27","date_gmt":"2022-05-13T08:06:27","guid":{"rendered":"https:\/\/lm-kommunikation.de\/portfolio\/workation\/"},"modified":"2022-07-11T14:23:27","modified_gmt":"2022-07-11T12:23:27","slug":"workation","status":"publish","type":"jetpack-portfolio","link":"https:\/\/lm-kommunikation.de\/en\/portfolio\/workation\/","title":{"rendered":"workation"},"content":{"rendered":"\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"606\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2022\/02\/lmk_corporate_design_workation_2-1.jpg\" alt=\"\" data-id=\"3197\" class=\"wp-image-3197\"\/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"wp-block-paragraph\" style=\"font-size:30px\">Markenentwicklung f\u00fcr \u201eWorkation Homes\u201c<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Hinter der Idee und dem Namen \u201eworkation homes\u201c steckt bei diesem Projekt nicht nur die Vermarktung von Unterk\u00fcnften f\u00fcr mobiles Arbeiten. Sondern die Philosophie, um aus gewohnten Denk- und Arbeitsmustern auszubrechen, sich in neue R\u00e4ume oder Umgebungen zu begeben. Der Bezug zur Natur spielt dabei eine gro\u00dfe Rolle, f\u00fcr den Ausgleich unserer hoch digitalisierten Arbeitswelt. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Konzeption und Strategie der Marke und Website entstand in enger Zusammenarbeit mit der Kundin. Aus einer Idee formte sich durch Workshops, Analysen und Entw\u00fcrfen ein konkretes Gesch\u00e4ftsmodell. Design, Tonality und Funktionalit\u00e4t wuchsen zusammen.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der Name verk\u00f6rpert die Kombination von den eigentlich gegens\u00e4tzlichen T\u00e4tigkeiten, n\u00e4mlich \u201eArbeit\/work\u201c und \u201eUrlaub\/vacation\u201c. Typografisch \u00fcbersetzt treffen die beiden Schriftgattungen \u201eSerif\u201c und \u201eSans Serif\u201c aufeinander und bilden ein Wort \u2013 ganz harmonisch und doch kontrastreich. Das Wort \u201eworkation\u201c steht stabil im Raum durch eine hohe Buchstaben x-H\u00f6he. Es ist klein geschrieben und erinnert mehr an ein Verb als einen Eigennamen. Es geht um das aktive \u201eTun\u201c. Das darunter stehenden Wort \u201eHOMES\u201c gibt dem \u201eTun\u201c allerdings die Richtung. Es geht um H\u00e4user oder Apartments als Ausgangspunkt f\u00fcr die T\u00e4tigkeit. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"266\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2022\/03\/lmk_corporate_design_workation_logo.jpg\" alt=\"\" class=\"wp-image-3219\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Das Logo steht weis in Bildmotiven oder ein Farbverlauf von braun\/beige zu t\u00fcrkis\/blau begleitet die Marke, entweder im Logo selbst oder in der Fl\u00e4che darum. Ungew\u00f6hnliche Bildmotive visualisieren Momente in denen \u201egearbeitet\u201c wird. Sie sollen herk\u00f6mmliche Motive von Arbeitssituationen aufbrechen und zeigen, dass all diese Situationen in die Arbeit flie\u00dft \u2013 direkt oder indirekt.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2022\/03\/workation-homes_working_3-1024x1024.jpg\" alt=\"\" data-id=\"3212\" data-link=\"https:\/\/lm-kommunikation.de\/?attachment_id=3212\" class=\"wp-image-3212\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2022\/03\/workation-homes_working_4-1024x1024.jpg\" alt=\"\" data-id=\"3214\" data-link=\"https:\/\/lm-kommunikation.de\/?attachment_id=3214\" class=\"wp-image-3214\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2022\/03\/workation-homes_working_2-1-1024x1024.jpg\" alt=\"\" data-id=\"3239\" data-full-url=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2022\/03\/workation-homes_working_2-1.jpg\" data-link=\"https:\/\/lm-kommunikation.de\/portfolio\/workation\/workation-homes_working_2-1\/\" class=\"wp-image-3239\"\/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2022\/03\/workation-homes_new_ideas-1024x1024.jpg\" alt=\"\" data-id=\"3227\" data-link=\"https:\/\/lm-kommunikation.de\/?attachment_id=3227\" class=\"wp-image-3227\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2022\/03\/workation-homes_work_life_balance-1024x1024.jpg\" alt=\"\" data-id=\"3229\" data-link=\"https:\/\/lm-kommunikation.de\/?attachment_id=3229\" class=\"wp-image-3229\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2022\/03\/workation-homes_titel-1-1024x1024.jpg\" alt=\"\" data-id=\"3241\" data-full-url=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2022\/03\/workation-homes_titel-1.jpg\" data-link=\"https:\/\/lm-kommunikation.de\/portfolio\/workation\/workation-homes_titel-1\/\" class=\"wp-image-3241\"\/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Homepage<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"311\" height=\"1024\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2022\/03\/lmk_corporate_design_workation_homepage-311x1024.jpg\" alt=\"\" class=\"wp-image-3250\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/workation-homes.com\" target=\"_blank\" rel=\"noreferrer noopener\">workation-homes.com<\/a><\/p>\n\n\n\n<figure class=\"wp-block-video alignleft\"><video height=\"1080\" style=\"aspect-ratio: 1080 \/ 1080;\" width=\"1080\" controls src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2022\/03\/workation_Trailer.mov\"><\/video><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>. Markenentwicklung f\u00fcr \u201eWorkation Homes\u201c Hinter der Idee und dem Namen \u201eworkation homes\u201c steckt bei diesem Projekt nicht [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3209,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"jetpack-portfolio-type":[30,31],"jetpack-portfolio-tag":[43],"class_list":["post-3282","jetpack-portfolio","type-jetpack-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","jetpack-portfolio-type-corporate-design-en","jetpack-portfolio-type-webdesign-en","jetpack-portfolio-tag-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>workation -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lm-kommunikation.de\/en\/portfolio\/workation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"workation -\" \/>\n<meta property=\"og:description\" content=\". Markenentwicklung f\u00fcr \u201eWorkation Homes\u201c Hinter der Idee und dem Namen \u201eworkation homes\u201c steckt bei diesem Projekt nicht [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lm-kommunikation.de\/en\/portfolio\/workation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-11T12:23:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2022\/02\/lmk_corporate_design_workation_home.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lm-kommunikation.de\\\/en\\\/portfolio\\\/workation\\\/\",\"url\":\"https:\\\/\\\/lm-kommunikation.de\\\/en\\\/portfolio\\\/workation\\\/\",\"name\":\"workation -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lm-kommunikation.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/lm-kommunikation.de\\\/en\\\/portfolio\\\/workation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/lm-kommunikation.de\\\/en\\\/portfolio\\\/workation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lm-kommunikation.de\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/lmk_corporate_design_workation_home.gif\",\"datePublished\":\"2022-05-13T08:06:27+00:00\",\"dateModified\":\"2022-07-11T12:23:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/lm-kommunikation.de\\\/en\\\/portfolio\\\/workation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/lm-kommunikation.de\\\/en\\\/portfolio\\\/workation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lm-kommunikation.de\\\/en\\\/portfolio\\\/workation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/lm-kommunikation.de\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/lmk_corporate_design_workation_home.gif\",\"contentUrl\":\"https:\\\/\\\/lm-kommunikation.de\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/lmk_corporate_design_workation_home.gif\",\"width\":650,\"height\":250},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/lm-kommunikation.de\\\/en\\\/portfolio\\\/workation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/lm-kommunikation.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projekte\",\"item\":\"https:\\\/\\\/lm-kommunikation.de\\\/portfolio\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"workation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/lm-kommunikation.de\\\/#website\",\"url\":\"https:\\\/\\\/lm-kommunikation.de\\\/\",\"name\":\"LMK B\u00fcro f\u00fcr Kommunikationsdesign\",\"description\":\"B\u00fcro f\u00fcr Kommunikationsdesign\",\"publisher\":{\"@id\":\"https:\\\/\\\/lm-kommunikation.de\\\/#\\\/schema\\\/person\\\/70880efef482d41ece9e5b219060bd1b\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/lm-kommunikation.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/lm-kommunikation.de\\\/#\\\/schema\\\/person\\\/70880efef482d41ece9e5b219060bd1b\",\"name\":\"Tanja Lemke-Mahadvi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/lm-kommunikation.de\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/LMK_Logo_ohneText-scaled.jpg\",\"url\":\"https:\\\/\\\/lm-kommunikation.de\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/LMK_Logo_ohneText-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/lm-kommunikation.de\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/LMK_Logo_ohneText-scaled.jpg\",\"width\":2560,\"height\":2560,\"caption\":\"Tanja Lemke-Mahadvi\"},\"logo\":{\"@id\":\"https:\\\/\\\/lm-kommunikation.de\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/LMK_Logo_ohneText-scaled.jpg\"},\"sameAs\":[\"http:\\\/\\\/lm-kommunikation.de\",\"https:\\\/\\\/www.instagram.com\\\/lmk_kommunikationsdesign\\\/\",\"@lmkburofurkommunikationsde8919\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"workation -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lm-kommunikation.de\/en\/portfolio\/workation\/","og_locale":"en_US","og_type":"article","og_title":"workation -","og_description":". 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