{"id":2261,"date":"2020-01-29T16:44:22","date_gmt":"2020-01-29T15:44:22","guid":{"rendered":"https:\/\/lm-kommunikation.de\/portfolio\/berliner-wasserbetriebe\/"},"modified":"2020-02-17T14:42:10","modified_gmt":"2020-02-17T13:42:10","slug":"berliner-wasserbetriebe","status":"publish","type":"jetpack-portfolio","link":"https:\/\/lm-kommunikation.de\/en\/portfolio\/berliner-wasserbetriebe\/","title":{"rendered":"Berliner Wasserbetriebe"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-887\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2018\/01\/lmk_corporate_design_bwb_head.jpg\" alt=\"\" width=\"1196\" height=\"725\"><\/p>\n<p><span style=\"font-family: geometria; font-size: 24pt;\">Corporate design of Berlin Water Utilities<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: geometria;\"><code class=\"plain plain\"><div class=\"two-columns-one\"><\/code><span style=\"font-size: 11pt;\">The challenge<\/span><\/span><br \/>\nOn behalf of and together with B\u00fcro Botsch, it was necessary to design a visual system for the appearance of Berliner Wasserbetriebe that was both moving and unmistakable. That was 2001. Nowadays, the appearance of Berliner Wasserbetriebe in the city has become self-evident and unmistakable.<span style=\"font-family: geometria; font-size: 16pt;\"><code class=\"plain plain\"><\/div><div class=\"two-columns-one last\"><\/code><\/span><span style=\"font-family: geometria; font-size: 16pt;\"><span style=\"font-size: 11pt;\">The solution<\/span><br \/>\nThe developed mark up element was derived from the forms of interference on water surfaces: Circles (waves) that start from a centre and grow outwards, creating a diverse system of surfaces in the overlap. These combination possibilities, supplemented by colour and typography, form the character of the corporate identity..<code class=\"plain plain\"><\/div><div class=\"divider\"><\/div><\/code>&nbsp;<\/span><\/p>\n<p><code class=\"plain plain\"><div class=\"two-columns-one\"><\/code><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-893\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2018\/01\/bwb2.jpg\" alt=\"\" width=\"540\" height=\"381\"><code class=\"plain plain\"><\/div><div class=\"two-columns-one last\"><\/code> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-894\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2018\/01\/bwb3.jpg\" alt=\"\" width=\"540\" height=\"381\"><code class=\"plain plain\"><\/div><div class=\"divider\"><\/div><div class=\"two-columns-one\"><\/code><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-890\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2018\/01\/lmk_corporate_design_bwb_3.jpg\" alt=\"\" width=\"540\" height=\"380\"><code class=\"plain plain\"><\/div><div class=\"two-columns-one last\"><\/code> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-891\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2018\/01\/lmk_corporate_design_bwb_4.jpg\" alt=\"\" width=\"540\" height=\"380\"><code class=\"plain plain\"><\/div><\/code><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Corporate design of Berlin Water Utilities &nbsp;<\/p>\n","protected":false},"author":2,"featured_media":2095,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"jetpack-portfolio-type":[30],"jetpack-portfolio-tag":[35,32],"class_list":["post-2261","jetpack-portfolio","type-jetpack-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","jetpack-portfolio-type-corporate-design-en","jetpack-portfolio-tag-concept","jetpack-portfolio-tag-corporate-design-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Berliner Wasserbetriebe -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lm-kommunikation.de\/en\/portfolio\/berliner-wasserbetriebe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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