{"id":2253,"date":"2020-02-07T15:58:54","date_gmt":"2020-02-07T14:58:54","guid":{"rendered":"https:\/\/lm-kommunikation.de\/portfolio\/climate-action-network\/"},"modified":"2020-02-17T14:40:20","modified_gmt":"2020-02-17T13:40:20","slug":"climate-action-network","status":"publish","type":"jetpack-portfolio","link":"https:\/\/lm-kommunikation.de\/en\/portfolio\/climate-action-network\/","title":{"rendered":"Climate Action Network"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-987\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2018\/01\/lmk_conferencedesign_CAN_head-1.jpg\" alt=\"\" width=\"1196\" height=\"725\"><\/p>\n<p><span style=\"font-size: 24pt; font-family: geometria;\">Visual signet for a congress event<br \/>\n<\/span><div class=\"two-columns-one\"><span style=\"font-family: geometria; font-size: 11pt;\">The challenge<\/span><br \/>\nFor the first time, leaders from government, business and civil society met for the 22nd Climate Change Conference in Marrakesh. Topic: Limiting global warming through 100% renewable energy. Climate Action Networks organised a one-day event for this purpose. The challenge was to stand up to many events and to invite as many visitors as possible to this event. This required a strong visual brand.<\/div> <div class=\"two-columns-one last\"><span style=\"font-family: geometria; font-size: 11pt;\">The solution<\/span><br \/>\nInstead of a symbolic sign, the signet was created from the long project name itself. Since the two numbers are set very large as start and end points, the words in between act as a link. The colours group the two paragraphs and pick up the themes of &#8220;air&#8221; and &#8220;nature&#8221;. The signet acts like a call &#8211; moving, actively prompting.<\/div><div class=\"divider\"><\/div><\/p>\n<p><span style=\"font-family: geometria; font-size: 24pt;\">Corporate Design<\/span><br \/>\n<span style=\"font-size: 11pt; font-family: geometria;\">Signet, Broshure, Postcarts, Banner, Posterseries, Sticker, Conference Speach Presentation<\/span><\/p>\n<p><code class=\"plain plain\"><div class=\"two-columns-one\"><\/code><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-991\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2018\/01\/lmk_conferencedesign_can4.jpg\" alt=\"\" width=\"540\" height=\"380\"><code class=\"plain plain\"><\/div><div class=\"two-columns-one last\"><\/code><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-557\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2018\/01\/lmk_corporatedesign_conference2.png\" alt=\"\" width=\"540\" height=\"381\"><code class=\"plain plain\"><\/div><div class=\"divider\"><\/div><div class=\"two-columns-one\"><\/code> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-558\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2018\/01\/lmk_corporatedesign_conference3.png\" alt=\"\" width=\"540\" height=\"381\"><code class=\"plain plain\"><\/div><div class=\"two-columns-one last\"><\/code><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-992\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2018\/01\/lmk_conference_design_can.jpg\" alt=\"\" width=\"540\" height=\"381\"><code class=\"plain plain\"><\/div><div class=\"divider\"><\/div><\/code><\/p>\n<p><code class=\"plain plain\"><div class=\"three-columns-one\"><\/code><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-988\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2018\/01\/lmk_conferencedesign_can1.jpg\" alt=\"\" width=\"540\" height=\"380\"><code class=\"plain plain\"><\/div><div class=\"three-columns-one\"><\/code> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-989\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2018\/01\/lmk_conferencedesign_can2.jpg\" alt=\"\" width=\"540\" height=\"380\"><code class=\"plain plain\"><\/div><div class=\"three-columns-one last\"><\/code> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-990\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2018\/01\/lmk_conferencedesign_can3.jpg\" alt=\"\" width=\"540\" height=\"380\"><code class=\"plain plain\"><\/div><div class=\"divider\"><\/div><\/code><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visual signet for a congress event Corporate Design Signet, Broshure, Postcarts, Banner, Posterseries, Sticker, Conference Speach Presentation &nbsp;<\/p>\n","protected":false},"author":2,"featured_media":1901,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"jetpack-portfolio-type":[30,37],"jetpack-portfolio-tag":[],"class_list":["post-2253","jetpack-portfolio","type-jetpack-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","jetpack-portfolio-type-corporate-design-en","jetpack-portfolio-type-print-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Climate Action Network -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lm-kommunikation.de\/en\/portfolio\/climate-action-network\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Climate 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