{"id":2241,"date":"2021-04-17T13:28:37","date_gmt":"2021-04-17T11:28:37","guid":{"rendered":"https:\/\/lm-kommunikation.de\/portfolio\/archaeologischer-anzeiger\/"},"modified":"2021-04-26T12:39:10","modified_gmt":"2021-04-26T10:39:10","slug":"archaeologischer-anzeiger","status":"publish","type":"jetpack-portfolio","link":"https:\/\/lm-kommunikation.de\/en\/portfolio\/archaeologischer-anzeiger\/","title":{"rendered":"Arch\u00e4ologischer Anzeiger"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1196\" height=\"725\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2019\/11\/lmk_corporate_design_archaeologischer_anzeiger.jpg\" alt=\"\" class=\"wp-image-1675\"\/><\/figure>\n\n\n\n<p style=\"font-size:35px;text-align:center\">Scientific publishing \u2013\nprint and online<\/p>\n\n\n\n<div class=\"two-columns-one\"><span style=\"font-family: geometria; font-size: 11pt;\">The challenge<\/span><br>\n<span style=\"font-family: geometria;\"><span style=\"font-size: 16pt;\">The Arch\u00e4ologische Anzeiger (AA) is one of the most important journals in the field of archaeology, published by the German Archaeological Institute since 1889. Nowadays, digital work is being done in many areas of archaeology and the worldwide networking of data plays an important role. Scientific publishing also means using different formats in order to reach a larger readership. Therefore, the AA should be rethought from the ground up.<\/div><\/span><\/span>\n\n\n\n<div class=\"two-columns-one last\"><span style=\"font-size: 11pt;\">The solution<\/span><br>\n<span style=\"font-family: geometria; font-size: 16pt;\">The contents of the AA are published simultaneously in two media. While the printed volume serves as a scientific reference work, the digital version forms the basis for further modern research. In order to illustrate the unity of the two publications, a cross-media, aesthetic design plays a major role in the design approach. Both publications visually follow their functionality and have an individual character. The book should be strengthened in its value, appear generous and accessible &#8211; still a must-have on the shelf of a growing target group. In contrast, the web application is appealing, intuitive and functional in order to assert itself in the research community with a high degree of usability.\n<\/div><\/span>\n\n\n\n<h2 class=\"header wp-block-heading\">Corporate Design, book design, webdesign<\/h2>\n\n\n\n<ul data-carousel-extra='{\"blog_id\":1,\"permalink\":\"https:\\\/\\\/lm-kommunikation.de\\\/en\\\/portfolio\\\/archaeologischer-anzeiger\\\/\"}'  class=\"wp-block-gallery columns-2 wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"540\" height=\"380\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2019\/12\/lmk_corporate_design_aa_5.jpg\" alt=\"\" data-id=\"1730\" data-link=\"https:\/\/lm-kommunikation.de\/portfolio\/archaeologischer-anzeiger\/lmk_corporate_design_aa_5-2\/\" class=\"wp-image-1730\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"540\" height=\"380\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2019\/12\/lmk_corporate_design_aa_9.jpg\" alt=\"\" data-id=\"1731\" data-link=\"https:\/\/lm-kommunikation.de\/portfolio\/archaeologischer-anzeiger\/lmk_corporate_design_aa_9-2\/\" class=\"wp-image-1731\"\/><\/figure><\/li><\/ul>\n\n\n\n<p style=\"text-align:center\" class=\"has-medium-font-size bild-unterschrift\"><a href=\"https:\/\/lens.idai.world\/?url=\/repository\/AA_2019_1_Editorial_Lens\/AA_2019_1_Editorial_Lens.xml\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" Editorial online anzeigen (opens in a new tab)\"> Show online article<\/a><\/p>\n\n\n\n<ul data-carousel-extra='{\"blog_id\":1,\"permalink\":\"https:\\\/\\\/lm-kommunikation.de\\\/en\\\/portfolio\\\/archaeologischer-anzeiger\\\/\"}'  class=\"wp-block-gallery columns-2 wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"540\" height=\"380\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2019\/12\/lmk_corporate_design_aa_10.jpg\" alt=\"\" data-id=\"1733\" data-link=\"https:\/\/lm-kommunikation.de\/portfolio\/archaeologischer-anzeiger\/lmk_corporate_design_aa_10-2\/\" class=\"wp-image-1733\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"540\" height=\"380\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2019\/12\/lmk_corporate_design_aa_11.jpg\" alt=\"\" data-id=\"1734\" data-link=\"https:\/\/lm-kommunikation.de\/portfolio\/archaeologischer-anzeiger\/lmk_corporate_design_aa_11-2\/\" class=\"wp-image-1734\"\/><\/figure><\/li><\/ul>\n\n\n\n<p style=\"text-align:center\" class=\"has-medium-font-size bild-unterschrift\"><a href=\"https:\/\/lens.idai.world\/?url=\/repository\/AA_2019_1_Kleitsas_Lens\/AA_2019_1_Kleitsas_Lens.xml\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Diesen Artikel online anzeigen (opens in a new tab)\">Show online article<\/a><\/p>\n\n\n\n<ul data-carousel-extra='{\"blog_id\":1,\"permalink\":\"https:\\\/\\\/lm-kommunikation.de\\\/en\\\/portfolio\\\/archaeologischer-anzeiger\\\/\"}'  class=\"wp-block-gallery columns-2 wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"540\" height=\"380\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2019\/12\/lmk_corporate_design_aa_12.jpg\" alt=\"\" data-id=\"1735\" data-link=\"https:\/\/lm-kommunikation.de\/portfolio\/archaeologischer-anzeiger\/lmk_corporate_design_aa_12-2\/\" class=\"wp-image-1735\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"540\" height=\"380\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2019\/12\/lmk_corporate_design_aa_13.jpg\" alt=\"\" data-id=\"1736\" data-link=\"https:\/\/lm-kommunikation.de\/portfolio\/archaeologischer-anzeiger\/lmk_corporate_design_aa_13\/\" class=\"wp-image-1736\"\/><\/figure><\/li><\/ul>\n\n\n\n<p style=\"text-align:center\" class=\"has-medium-font-size bild-unterschrift\"><a href=\"https:\/\/lens.idai.world\/?url=\/repository\/AA_2019_1_Fiedler_Lens\/AA_2019_1_Fiedler_Lens.xml\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Diesen Artikel online anzeigen (opens in a new tab)\">Show online article<\/a><\/p>\n\n\n\n<ul data-carousel-extra='{\"blog_id\":1,\"permalink\":\"https:\\\/\\\/lm-kommunikation.de\\\/en\\\/portfolio\\\/archaeologischer-anzeiger\\\/\"}'  class=\"wp-block-gallery columns-2 wp-block-gallery-7 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"540\" height=\"380\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2019\/12\/lmk_corporate_design_aa_14.jpg\" alt=\"\" data-id=\"1737\" data-link=\"https:\/\/lm-kommunikation.de\/portfolio\/archaeologischer-anzeiger\/lmk_corporate_design_aa_14\/\" class=\"wp-image-1737\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"540\" height=\"380\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2019\/12\/lmk_corporate_design_aa_15.jpg\" alt=\"\" data-id=\"1738\" data-link=\"https:\/\/lm-kommunikation.de\/portfolio\/archaeologischer-anzeiger\/lmk_corporate_design_aa_15\/\" class=\"wp-image-1738\"\/><\/figure><\/li><\/ul>\n\n\n\n<p style=\"text-align:center\" class=\"has-medium-font-size bild-unterschrift\"><a href=\"https:\/\/lens.idai.world\/?url=\/repository\/AA_2019_1_Kansteiner_Lens\/AA_2019_1_Kansteiner_Lens.xml\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Show online article<\/a><\/p>\n\n\n\n<ul data-carousel-extra='{\"blog_id\":1,\"permalink\":\"https:\\\/\\\/lm-kommunikation.de\\\/en\\\/portfolio\\\/archaeologischer-anzeiger\\\/\"}'  class=\"wp-block-gallery aligncenter columns-1 wp-block-gallery-9 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"540\" height=\"380\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2020\/03\/lmk_corporate_design_aa_8.jpg\" alt=\"\" data-id=\"2505\" data-link=\"https:\/\/lm-kommunikation.de\/portfolio\/archaeologischer-anzeiger\/lmk_corporate_design_aa_8-2\/\" class=\"wp-image-2505\"\/><\/figure><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1196\" height=\"450\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2020\/03\/lmk_corporate_design_aa_7-1196x450.jpg\" alt=\"\" class=\"wp-image-2503\"\/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:35px;text-align:center\">Publishing in two formats simultaneously \u2013 how does this work?<\/p>\n\n\n<div class=\"two-columns-one last\"><span style=\"font-family: geometria; font-size: 16pt;\">For the first time in the DAI publishing history scientific publishing has been taken further by producing two formats out of one source: a printed book and a web-application. Each of these formats incorporate an extensive production process. Books are being written, edited, layouted and made ready for print. For web-applications content has to be written, layouts designed and programmed. In both formats there are limits for specific content. For example books cannot display films. And the visualization of exact colours on digital devices is limited. Therefore both formats compliment each other for an excellent communication in scientific research.<br \/>\n<br \/>\n<\/span><\/div>\n\n\n<div class=\"two-columns-one last\"><span style=\"font-family: geometria; font-size: 16pt;\">To combine both publishing processes the content was captured all together from the beginning. Authors needed to collect all content as text, pictures, videos, 3D renderings or links and mark (tag) these. The tagging automatically defined in which format the content was placed. At the same time the visualisation in InDesign and a so called &#8220;journal viewer&#8221; has been set up. A tuned conversion process made it possible to export the content for both formats. With the new &#8220;Arch\u00e4ologischen Anzeiger&#8221; a prototype has been developed where publishing and networking science makes sense.<\/p>\n<p><\/span><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1196\" height=\"450\" class=\"wp-image-1708\" src=\"https:\/\/lm-kommunikation.de\/wp-content\/uploads\/2019\/11\/lmk_corporate_design_aa_6-1.jpg\" alt=\"\"><\/figure>\n&nbsp;\n\n\n\n<p style=\"text-align:center\"><span style=\"font-size: 16pt; font-family: geometria;\">View this short documentation of the digital &nbsp;Arch\u00e4ologischen Anzeigers on&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=MGMucvfCA7M&amp;feature=youtu.be\"> &gt;&gt; Youtube. <\/a><\/span><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scientific publishing \u2013 print and online Corporate Design, book design, webdesign Show online article Show online article Show [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2633,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":[],"jetpack-portfolio-type":[30,37,31],"jetpack-portfolio-tag":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - 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